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"A picture is worth a thousand words.” Has anyone not encountered this saying? But what does it mean for you? If you want to offer products or services, then you must not underestimate the importance of product descriptions – and that goes double for the visual presentation of your products and services. Appealing and persuasive images are an absolute must. This is how it works with ePages…
Bring it to your customers’ attention that they can subscribe to your newsletter. After all, regularly addressing them via e-mail is undoubtedly one of your most effective marketing tools. Read More »
The appeal of a brand or product is based in large part on its prestige, distinctiveness and dependability. In this third installment of the “Trust in e-Commerce” series, we want to boost the trust your clients place in you and help you enhance the distinctiveness and appeal of your products and services. Testimonials or loosely translated customer recommendations are simple ways of achieving a great deal.
Most complaints about products purchased online are due to the fact that a product’s on-screen portrayal does not conform to reality: colours look different, materials feel different, sizes do not fit. Product descriptions with measurements are not enough to point a shop visitor’s imagination in the right direction. A lot of different zoomable images and product videos offer clear advantages.
Sharing knowledge, rating knowledge, making knowledge available yourself – this is the social Internet. Your online shop’s offering is also knowledge which needs to get into the heads of your customers. In our last article on social media optimisation, we already called your attention to corporate weblogs. In this article, we’ll examine social bookmarks.
Newsletters are an excellent opportunity to notify your customers about new developments, create incentives and to make clear: “There is always something happening here”! Inform recipients of new products and services; send coupon codes; announce special offers – there are lots of reasons to utilize your newsletter as your shop’s or your website’s mouthpiece.