Turn visitors to your website into customers by offering them free shipping on selected products. Especially concerning premium products, a discount of just a few euros does not constitute a true incentive to buy. Many customers regard free shipping, on the other hand, as a much better bargain. Good news for merchants: regardless of whether your special promotion is free shipping or a discount of 5 euros, the costs for merchants do not change. So, how can you offer a discount on selected products in your ePages online shop?
Published on November 11th, 2009 at 17:39 by Volker Schwarz
Search Engine Optimization: Content is King!
The easiest way is not always the best way. If you want to sell well online, you must learn how to draw attention to your website and persuade people to buy from you. The ePages Blog will tell you why self-created content helps to boost your sales figures.
Published on April 22nd, 2009 at 13:19 by Anja Römisch
5 x Shop: Inspiration for Your Online Shop IV
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Opposites attract. Design meets electronics this time in 5 x Shop. Can you recognise which ePages shop sells what at first glance? We conclude: Design loves it simple and elegant, electronics demonstrative and colourful. But form your own opinion.
Published on April 17th, 2009 at 9:06 by Anja Römisch
Running Your Own Forum with ePages
Many companies dread forums as they might turn into platforms for complainers and disappointed customers. Quite to the contrary, a forum offers so much more: Companies are recognised much more by having an open and communicative stance and thus invest in customer retention at the same time. Since the content of a forum is constantly being updated, this will also affect Google in a positive way. With the shop software from ePages, you can now create your own forum for your online shop or your business website in just a few minutes*. Read More »
Published on Februar 19th, 2009 at 15:10 by David Edwards
Selling Products Using Google Base
Online merchants can position all their products at Google Base for free. An interface to Google Base in the ePages shop software facilitates a one-time exporting of products and updating them at regular intervals. In the next entry, you can read about how to publish your products at Google Base.*
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Published on Februar 3rd, 2009 at 16:11 by Anja Römisch
5 x Shop: Inspiration for Your Online Shop II
There are many reasons for a shop being able to become successful. The essential reasons from our point of view are: demand-driven product range with clear profile, informative product descriptions, simple navigation structure, good shop design, search engine optimisation, good customer service, nearness and trustworthiness, popular payment procedure and market presence. In the following, we present another five online shops based on ePages that are on the right track. We hope you’ll be inspired by them.
Published on Januar 14th, 2009 at 12:26 by David Edwards
Writing for The Web: 10 Rules
In contrast to printed text, websites are not read, they are "scanned" because reading on a monitor is tiring and the huge offering of similar sites leads to impatience. For this reason, websites and online shops need to supply content that can be quickly understood. We have put together a list of 10 golden rules you should follow. Read More »
Published on Januar 7th, 2009 at 18:50 by Anja Römisch
More Structure in The Product Range: It’s Easy with ePages
76 different items of clothing in up to 7 colours, designs and sizes. With zippers, buttons or ties. In cotton, acrylic or corduroy. A dizzying prospect when you consider that shop visitors should ideally be only two clicks away from their desired product. We’ll show you how to best structure your offer in the ePages online shop.
Published on Dezember 19th, 2008 at 11:19 by Anja Römisch
Higher Recognition Value with The Favicon
The favicon (short for favourite icon) works in online shops and websites like the label in the collar of a t-shirt: Once it is sewn in, it is instantly recognisable everywhere. The integration into ePages 6 shops and websites takes only seconds*.
Published on November 27th, 2008 at 10:52 by David Edwards
12 Tips For Corporate Blogs
In the "Social Media Optimisation I – Corporate Blogs" entry, we have already done the heavy lifting for the utilisation of corporate blogs. A survey by the German Online-Marketing Blog found that corporate blogs are often not regarded as authentic or believable. From the reasons listed for this, we can derive 12 suggestions for making company blogs more successful. Read More »