If a potential customer is in the mood to buy, then your biggest challenge as a shop operator has already been eliminated. Because the customer trusts you and your shop, they are already digging into their pockets. Now is the time to draw their attention to accessories and supplementary products so that they purchase additional items. Rely on the cross-selling function of your ePages online shop to boost the average value of orders. Continue reading the ePages blog to learn how you can perfectly plan cross-selling and where you need to specify the required settings in your back office.
Published on August 16th, 2010 at 14:29 by Volker Schwarz
Cross-Sell to Increase Revenues
Published on July 23rd, 2010 at 16:09 by Volker Schwarz
E-Commerce-Literature: recommended by ePages II
How to be successful with my E-Commerce-Project? And how to use the ePages-Software-Feature for that? Our blog gives you the answers for that. In order to always be up to date in the rapidly changing E-Commerce-Business we do look in to interesting articles and blog postings on a daily basis. Find the most interesting ones we came across in our series “E-Commerce-Literature: recommended by ePages.” Have fun exploring.
Published on June 24th, 2010 at 17:49 by Volker Schwarz
Service for your customers – offer free download of manuals
Do you sell technical or other complex products in your shop? Then offer your clients additional services and give them the chance to have a look in the corresponding instruction manual during the ordering process. Your customers will thank you. The ePages blog shows you how to use one of the most useful but also least known features of the ePages shopping cart software.
Published on June 17th, 2010 at 11:20 by Volker Schwarz
Using Social Media with your ePages Shop – a merchant’s view
Social media isn´t just the next marketing buzz. Services like Twitter or Facebook can be a valuable addition to the shopping experience of your customers and have a notable impact on your shops conversion rate if used the right way. One ePages shop which widely uses social media is the Spanish based skin4fun. The ePages blog had the opportunity to do a little interview with its manager Mario Izquierdo about his experiences with social media in e-commerce. Read More »
Published on June 10th, 2010 at 17:59 by Volker Schwarz
Conversion Rate for Google AdWords: Keep Track of Your Advertising Costs
“Half of the money spent on advertising is wasted. But nobody knows which half that is.” This quip attributed to Henry Ford does not apply, however, to the online age. By measuring the conversion rate of Google AdWords advertisements, you can determine just how many of the customers attracted to your shop by an ad then proceeded to make purchases. The ePages Blog will show you what to do so that you can distinguish between successful ad campaigns and unsuccessful ones. Read More »
Published on March 18th, 2010 at 11:32 by Volker Schwarz
B2B features of your ePages shop – part 2/2
In the first part of the article “B2B features of your ePages shop” we took a look at the possibilities how to make customers individual offerings by using your ePages online shop. The second part of the article deals with handling gross/net-VAT, how to make it easier for your business clients to set orders by using the order form and shopping lists and what you can do to connect your ePages shop to ERP and CRM software of your choice. Read More »
Published on March 17th, 2010 at 16:16 by Volker Schwarz
B2B features of your ePages-Shop – part 1/2
The best sales opportunities sometimes arise between businesses. Large transactions, regular customers, dependable partners – being a player in the Business to Business market can pay off. An important factor supporting your B2B success is found in your ePages online shop standard feature set. The ePages Blog will show you what’s available.
Published on March 16th, 2010 at 17:50 by Volker Schwarz
Mail from your online shop – automatic customer mailings
Turning your new customers into regular customers is normally more economical than spending your resources trying to generate more new customers. This business maxim also applies to online business. And two of the best strategies to turn this good idea into action are to provide good customer service and information. A merchant who keeps his customers informed of their order progress generates satisfied customers who gladly come back again. Your ePages shop can support you in this task, with its automatic Email-notification features. Read More »
Published on November 13th, 2009 at 11:26 by Volker Schwarz
Free shipping on selected products: Boost your sales
Turn visitors to your website into customers by offering them free shipping on selected products. Especially concerning premium products, a discount of just a few euros does not constitute a true incentive to buy. Many customers regard free shipping, on the other hand, as a much better bargain. Good news for merchants: regardless of whether your special promotion is free shipping or a discount of 5 euros, the costs for merchants do not change. So, how can you offer a discount on selected products in your ePages online shop?
Published on November 11th, 2009 at 17:39 by Volker Schwarz
Search Engine Optimization: Content is King!
The easiest way is not always the best way. If you want to sell well online, you must learn how to draw attention to your website and persuade people to buy from you. The ePages Blog will tell you why self-created content helps to boost your sales figures.