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After our summer break, it is now time for the next instalment of “5 x Shop”. We hope that this sixth edition of our overview of the colourful world of ePages online shops will inspire successful business concepts of your very own. The highlights this time: a lavishly designed website for expressing brand messages, a taste of what to expect from the cover-flow effect to be provided soon by ePages, the successful utilisation of YouTube videos to promote sales, and two 1-product shops. But they all have something in common: a good idea is crucial. Read More »
Published on September 15th, 2009 at 8:23 by Volker Schwarz
5 x Shop: Inspiration for your online shop VI
Published on Mai 13th, 2009 at 13:07 by Anja Römisch
Structure of Categories and Pages
Categories are the most important aid for structuring an online shop. They ensure a hierarchical structure which arranges superior and subordinate elements in the hierarchy in a way that makes sense and is user-friendly. We have already provided you with tips for your navigation structure in the article "More structure in the product range". Today though, we want to give you several tips for structuring categories and categories pages.
Published on März 30th, 2009 at 15:23 by Anja Römisch
5 x Shop: Inspiration for Your Online Shop III
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Don’t let March’s cold and grey days get you down. Let the sun shine in and enjoy these five beautiful ePages shop examples we would like to present to you this time. Details that we especially liked: Clickable logo-flash, customer bread photos, action videos and spreadshirt shop integration. Read for yourself.
Published on Februar 3rd, 2009 at 16:11 by Anja Römisch
5 x Shop: Inspiration for Your Online Shop II
There are many reasons for a shop being able to become successful. The essential reasons from our point of view are: demand-driven product range with clear profile, informative product descriptions, simple navigation structure, good shop design, search engine optimisation, good customer service, nearness and trustworthiness, popular payment procedure and market presence. In the following, we present another five online shops based on ePages that are on the right track. We hope you’ll be inspired by them.
Published on Januar 14th, 2009 at 12:26 by David Edwards
Writing for The Web: 10 Rules
In contrast to printed text, websites are not read, they are "scanned" because reading on a monitor is tiring and the huge offering of similar sites leads to impatience. For this reason, websites and online shops need to supply content that can be quickly understood. We have put together a list of 10 golden rules you should follow. Read More »
Published on Januar 7th, 2009 at 18:50 by Anja Römisch
More Structure in The Product Range: It’s Easy with ePages
76 different items of clothing in up to 7 colours, designs and sizes. With zippers, buttons or ties. In cotton, acrylic or corduroy. A dizzying prospect when you consider that shop visitors should ideally be only two clicks away from their desired product. We’ll show you how to best structure your offer in the ePages online shop.
Published on Dezember 19th, 2008 at 11:19 by Anja Römisch
Higher Recognition Value with The Favicon
The favicon (short for favourite icon) works in online shops and websites like the label in the collar of a t-shirt: Once it is sewn in, it is instantly recognisable everywhere. The integration into ePages 6 shops and websites takes only seconds*.
Published on November 13th, 2008 at 11:10 by David Edwards
5 x Shop: Inspiration for Your Online Shop
Sometimes the inspiration that makes an idea a reality is hard to find. If you are currently playing with the idea of giving your shop a slight makeover or are wrestling with its design, then let the online shops below be a source of inspiration and a feast for your eyes. From now on, we’d like to reawaken your creativity and inspire with 5 regularly occurring, beautiful examples of online shops all based on ePages. Read More »
Published on Juni 25th, 2008 at 17:21 by Anja Römisch
Create Images for Your Shop and Website
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"A picture is worth a thousand words.” Has anyone not encountered this saying? But what does it mean for you? If you want to offer products or services, then you must not underestimate the importance of product descriptions – and that goes double for the visual presentation of your products and services. Appealing and persuasive images are an absolute must. This is how it works with ePages…
Published on Juni 13th, 2008 at 11:08 by Anja Römisch
Better Product Images = Fewer Customer Complaints
Most complaints about products purchased online are due to the fact that a product’s on-screen portrayal does not conform to reality: colours look different, materials feel different, sizes do not fit. Product descriptions with measurements are not enough to point a shop visitor’s imagination in the right direction. A lot of different zoomable images and product videos offer clear advantages.