During the holiday season especially, many shop operators are worried whether their shop will be able to handle the expected stampede of visitors. At peak times, the systems have to process many more customers than usual. In the worst case, the shops become so slow that customers leave and go to other vendors. In the past, online merchants had to provide for additional hardware for ensuring reserve power to handle these situations. However, today, the cost factor can be calculated much more accurately since computing power can be added quite easily "on the fly". This trend is called "Cloud Computing" - managing data and applications on the Internet instead of keeping these on own servers. Besides demand-driven performance, data security and data availability are clear advantages of the concept. ePages already relies on Cloud Computing.
On October 1, 2008 we raised the curtain for the debut of ePages 6. The new product version not only allows you to sell your products online, you can now even offer services for booking online as well. We’ve added a lot of fresh new features that will make your life much easier. Read for yourself what drag & drop, scheduling and booking functions, blogs, forums and RSS feed modules are all about… (more…)
In the "Social Media Optimisation I - Weblogs" entry, we have already done the heavy lifting for the utilisation of corporate blogs. A survey by the German Online-Marketing Blog found that corporate blogs are often not regarded as authentic or believable. From the reasons listed for this, we can derive 12 suggestions for making company blogs more successful.
An article on emarketer.com shows that Internet usage by people over 62 is increasing dramatically and that especially online shopping is becoming more and more popular for them. So far, however, e-commerce has been staying away from the age bracket.
The appeal of a brand or product is based in large part on its prestige, distinctiveness and dependability. In this third installment of the “Trust in e-Commerce” series, we want to boost the trust your clients place in you and help you enhance the distinctiveness and appeal of your products. Testimonials or loosely translated customer recommendations are simple ways of achieving a great deal.
Most complaints about products purchased online are due to the fact that a product’s on-screen portrayal does not conform to reality: colours look different, materials feel different, sizes do not fit. Product descriptions with measurements are not enough to point a shop visitor’s imagination in the right direction. A lot of different zoomable images and product videos offer clear advantages.
The good old advertising sign has outlived its usefulness. As reported recently in paidContent.org, the use of conventional online advertising media such as banners and pop-ups is expected to decline significantly in coming years. You, too, should explore new ways of acquiring and retaining customers. In addition to newsletters, search engine optimisation and promotions, social networks and social media tools are especially useful in allowing you – inexpensively – to get closer to your target audience and increase awareness of your online shop. Social Media Optimisation (SMO) is the new strategy for success. In this series of articles, we will portray the most important opportunities for socially marketing your online shop. This first article focuses on weblogs.
Online marketing has long since offered an interesting alternative to classical advertising media. And for good reason. Internet campaigns are not only flexible and cost-effective, their effect can be measured in concrete figures. The Hamburg software maker etracker offers efficient solutions for the performance review of all online efforts: through etracker’s web controlling.
Apart is a company of the Otto group that normally employs the Intershop Enfinity platform for almost all of its online shops. The German online shop of Apart is also consequently based on Enfinity. However, for cost reasons, the French version utilises ePages.
During the holiday season especially, many shop operators are worried whether their shop will be able to handle the expected stampede of visitors. At peak times, the systems have to process many more customers than usual. In the worst case, the shops become so slow that customers leave and go to other vendors. In the past, online merchants had to provide for additional hardware for ensuring reserve power to handle these situations. However, today, the cost factor can be calculated much more accurately since computing power can be added quite easily "on the fly". This trend is called "Cloud Computing" - managing data and applications on the Internet instead of keeping these on own servers. Besides demand-driven performance, data security and data availability are clear advantages of the concept. ePages already relies on Cloud Computing.
On October 1, 2008 we raised the curtain for the debut of ePages 6. The new product version not only allows you to sell your products online, you can now even offer services for booking online as well. We’ve added a lot of fresh new features that will make your life much easier. Read for yourself what drag & drop, scheduling and booking functions, blogs, forums and RSS feed modules are all about… 
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Most complaints about products purchased online are due to the fact that a product’s on-screen portrayal does not conform to reality: colours look different, materials feel different, sizes do not fit. Product descriptions with measurements are not enough to point a shop visitor’s imagination in the right direction. A lot of different zoomable images and product videos offer clear advantages. 
The good old advertising sign has outlived its usefulness. As reported recently in 
Online marketing has long since offered an interesting alternative to classical advertising media. And for good reason. Internet campaigns are not only flexible and cost-effective, their effect can be measured in concrete figures. The Hamburg software maker
