People have loved moving images since the advent of motion pictures. Thanks to DSL and other broadband connections, videos have become an integral part of the Internet. Unleash the multimedia potential of your ePages software by incorporating product videos into your shop. Our YouTube gadget makes it easier than ever before to tap the multimedia power of your shop. The ePages blog will help you get started.
Published on Dezember 7th, 2009 at 17:37 by Volker Schwarz
Advertise with YouTube – Become a Seller Once Again
Published on November 13th, 2009 at 11:26 by Volker Schwarz
Free shipping on selected products: Boost your sales
Turn visitors to your website into customers by offering them free shipping on selected products. Especially concerning premium products, a discount of just a few euros does not constitute a true incentive to buy. Many customers regard free shipping, on the other hand, as a much better bargain. Good news for merchants: regardless of whether your special promotion is free shipping or a discount of 5 euros, the costs for merchants do not change. So, how can you offer a discount on selected products in your ePages online shop?
Published on November 11th, 2009 at 17:39 by Volker Schwarz
Search Engine Optimization: Content is King!
The easiest way is not always the best way. If you want to sell well online, you must learn how to draw attention to your website and persuade people to buy from you. The ePages Blog will tell you why self-created content helps to boost your sales figures.
Published on November 5th, 2009 at 11:36 by Volker Schwarz
First aid with Search Engine Optimization – ask our SEO-Doc
Make your way to the top of the Google search results- our experts in Search Engine Marketing tell you how. They have put together a special document for you in order to give you first steps advices how to succeed in the wide field that is Search Engine Marketing. Learn in our free SEO-Doc, how to optimise your Onlineshop und present it to the search engines with success.
Published on Oktober 30th, 2009 at 16:07 by Volker Schwarz
E-Commerce-Literature: recommended by ePages
How to be successful with my E-Commerce-Project? And how to use the ePages-Software-Feature for that? Our blog gives you the answers for that. In order to always be up to date in the rapidly changing E-Commerce-Business we do look in to interesting articles and blog postings on a daily basis. Find the most interesting ones we came across in our new series “E-Commerce-Literature: recommended by ePages.” Have fun exploring.
Published on September 22nd, 2009 at 16:05 by Volker Schwarz
Short URLs in ePages – advantages, activation and stumbling blocks
With version 6.0.6, we expanded your ePages rental shop with the short URL feature. This makes "meaningful URLs" available for you to use for profit-making marketing purposes. What are short URLs, how can I utilise them sensibly and what stumbling blocks are there when using them? The ePages blog has all the answers to these questions. Read More »
Published on September 12th, 2009 at 13:01 by Volker Schwarz
Selling with just a few words – Designing Google search results (part 3/3)
In the last article of our three-part special (part 1, part 2) we’ll take a look at the descriptive text in the Google search results. What options do we have here to have an effect on the display? Read More »
Published on September 11th, 2009 at 9:56 by Volker Schwarz
Selling with just a few words – Designing Google search results (part 2/3)
How do Google search results get their heading?
As discussed in the first part of our special, every Google search result is made up of three elements: Title, description and link. While the origin of the link may be clear, this is not clear at first glance with the title and description. Where does the information come from? Read More »
Published on September 10th, 2009 at 16:38 by Volker Schwarz
Selling with just a few words – Designing Google search results (part 1/3)
Being at the top of the Google search results is the dream of every shop operator. After all, being first place in the ranking of the largest search engine in the world promises an additional stream of customers. And just as important as the positioning in the results is the presentation of the shop within the results. Well-designed search results attract clicks and increase sales. But which information does Google use for displaying its results lists? And which settings do I have to make in my ePages rental shop in order to be able to optimally present it to the search engine and the customer? Our three-part special will give you the answers. Read More »
Published on September 3rd, 2009 at 10:51 by Volker Schwarz
Bull’s Eye: Planning AdWords Campaigns
How do I draw attention to my shop? A lot of online merchants ask themselves this very question upon placing their ePages rental shop online. One of the most popular answers to this question is Google AdWords. As explained in our first tutorial, Google AdWords offers an ideal opportunity to capture the attention of potential customers as they have just begun their online search for products. Yet AdWords campaigns are not always successful. Why is this the case? Read More »