“Half of the money spent on advertising is wasted. But nobody knows which half that is.” This quip attributed to Henry Ford does not apply, however, to the online age. By measuring the conversion rate of Google AdWords advertisements, you can determine just how many of the customers attracted to your shop by an ad then proceeded to make purchases. The ePages Blog will show you what to do so that you can distinguish between successful ad campaigns and unsuccessful ones. Read More »
Published on Juni 10th, 2010 at 17:59 by Volker Schwarz
Conversion Rate for Google AdWords: Keep Track of Your Advertising Costs
Published on April 13th, 2010 at 15:41 by Volker Schwarz
New Terms of Use for Google Base: Verifying Your ePages Shop by 18 May 2010
The terms of use have changed for Google Base, the popular product-search technology offered by California’s search-engine provider. Merchants must therefore verify and claim their website URLs without delay. If merchants fail to do so, they will no longer be able to export products to Google Base. Merchants who already have a Google Base link must verify their online shop by 18 May 2010. Continue reading this ePages blog to find out how to do this. Read More »
Published on Dezember 7th, 2009 at 17:37 by Volker Schwarz
Advertise with YouTube – Become a Seller Once Again
People have loved moving images since the advent of motion pictures. Thanks to DSL and other broadband connections, videos have become an integral part of the Internet. Unleash the multimedia potential of your ePages software by incorporating product videos into your shop. Our YouTube gadget makes it easier than ever before to tap the multimedia power of your shop. The ePages blog will help you get started.
Published on November 11th, 2009 at 17:39 by Volker Schwarz
Search Engine Optimization: Content is King!
The easiest way is not always the best way. If you want to sell well online, you must learn how to draw attention to your website and persuade people to buy from you. The ePages Blog will tell you why self-created content helps to boost your sales figures.
Published on November 5th, 2009 at 11:36 by Volker Schwarz
First aid with Search Engine Optimization – ask our SEO-Doc
Make your way to the top of the Google search results- our experts in Search Engine Marketing tell you how. They have put together a special document for you in order to give you first steps advices how to succeed in the wide field that is Search Engine Marketing. Learn in our free SEO-Doc, how to optimise your Onlineshop und present it to the search engines with success.
Published on September 12th, 2009 at 13:01 by Volker Schwarz
Selling with just a few words – Designing Google search results (part 3/3)
In the last article of our three-part special (part 1, part 2) we’ll take a look at the descriptive text in the Google search results. What options do we have here to have an effect on the display? Read More »
Published on September 11th, 2009 at 9:56 by Volker Schwarz
Selling with just a few words – Designing Google search results (part 2/3)
How do Google search results get their heading?
As discussed in the first part of our special, every Google search result is made up of three elements: Title, description and link. While the origin of the link may be clear, this is not clear at first glance with the title and description. Where does the information come from? Read More »
Published on September 10th, 2009 at 16:38 by Volker Schwarz
Selling with just a few words – Designing Google search results (part 1/3)
Being at the top of the Google search results is the dream of every shop operator. After all, being first place in the ranking of the largest search engine in the world promises an additional stream of customers. And just as important as the positioning in the results is the presentation of the shop within the results. Well-designed search results attract clicks and increase sales. But which information does Google use for displaying its results lists? And which settings do I have to make in my ePages rental shop in order to be able to optimally present it to the search engine and the customer? Our three-part special will give you the answers. Read More »
Published on September 3rd, 2009 at 10:51 by Volker Schwarz
Bull’s Eye: Planning AdWords Campaigns
How do I draw attention to my shop? A lot of online merchants ask themselves this very question upon placing their ePages rental shop online. One of the most popular answers to this question is Google AdWords. As explained in our first tutorial, Google AdWords offers an ideal opportunity to capture the attention of potential customers as they have just begun their online search for products. Yet AdWords campaigns are not always successful. Why is this the case? Read More »
Published on Mai 19th, 2009 at 9:31 by Anja Römisch
Advertising with Google Maps
.jpg)
Nobody wants to have to go far when they are looking for a specific product or service. That is why customers are always pleased when the small red flag they see on Google Maps is close to their location. According to Google, by 2006 already, every fourth search query was location-specific. Even experts are saying that maps and location-based services will be that much more relevant in 2009. Companies with both a stationary and online presence can increase their real as well as their virtual business by taking advantage of a free listing and a local advertisement on Google Maps. Read More »