Published on 19. December 2008 by Anja Römisch Higher Recognition Value with the Favicon

The favicon (short for favorite icon) works in online shops and websites like the label in the collar of a t-shirt: Once it is sewn in, it is instantly recognisable everywhere. The integration into ePages 6 shops and websites takes only seconds*.

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Published on 13. November 2008 by David Edwards 5 x Shop: Inspiration for Your Online Shop

Sometimes the inspiration that makes an idea a reality is hard to find. If you are currently playing with the idea of giving your shop a slight makeover or are wrestling with its design, then let the online shops below be a source of inspiration and a feast for your eyes. From now on, we’d like to reawaken your creativity and inspire with 5 regularly occurring, beautiful examples of online shops all based on ePages.

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Published on 25. June 2008 by Anja Römisch Create Product Images for Your Online Shop

Produktbilder"A picture is worth a thousand words.” Has anyone not encountered this saying? But what does it mean for you? If you want to offer products in your shop, then you must not underestimate the importance of product descriptions – and that goes double for the visual presentation of your products. Appealing and persuasive images are an absolute must. Here’s how in the ePages shop…

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Published on 17. June 2008 by Anja Römisch Trust in e-Commerce: Testimonials

Kundenstimmen

The appeal of a brand or product is based in large part on its prestige, distinctiveness and dependability. In this third installment of the “Trust in e-Commerce” series, we want to boost the trust your clients place in you and help you enhance the distinctiveness and appeal of your products. Testimonials or loosely translated customer recommendations are simple ways of achieving a great deal.

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Published on 13. June 2008 by Anja Römisch Better Product Images = Fewer Customer Complaints

Most complaints about products purchased online are due to the fact that a product’s on-screen portrayal does not conform to reality: colours look different, materials feel different, sizes do not fit. Product descriptions with measurements are not enough to point a shop visitor’s imagination in the right direction. A lot of different zoomable images and product videos offer clear advantages.

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Published on 9. June 2008 by Anja Römisch Social Media Optimisation: Social Bookmarks

Social Bookmark Dienste Sharing knowledge, rating knowledge, making knowledge available yourself – this is the social Internet. Your online shop’s offering is also knowledge which needs to get into the heads of your customers. In our last article on social media optimisation, we already called your attention to corporate weblogs. In today’s article, we’ll examine social bookmarks.

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Published on 27. May 2008 by Anja Römisch Trust in E-Commerce: Customer Service

Kundenservice Scepticism is one of the deciding factors as to why customers give the cold shoulder to online merchants. It’s not only missing contact information, non-functioning pages or difficulty when paying that also give reason for doubt. In the first part of this series, we take a closer look at the importance of good customer service.

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Published on 27. May 2008 by Anja Römisch Free Pages in The Online Shop

Freie Setien im Online-ShopIn addition to pages for categories and products, you can also create free pages and integrate these into your online shop navigation. You can use these pages to integrate customer feedback, references, information about yourcompany or even job offers as you would using a classical website.

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