In the "Social Media Optimisation I – Corporate Blogs" entry, we have already done the heavy lifting for the utilisation of corporate blogs. A survey by the German Online-Marketing Blog found that corporate blogs are often not regarded as authentic or believable. From the reasons listed for this, we can derive 12 suggestions for making company blogs more successful. Read More »
Published on May 27th, 2008 at 15:51 by Anja Römisch
Social Media Optimisation – Corporate Blogs
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The good old advertising sign has outlived its usefulness. As reported recently in paidContent.org, the use of conventional online advertising media such as banners and pop-ups is expected to decline significantly in coming years. You, too, should explore new ways of acquiring and retaining customers. In addition to newsletters, search engine optimisation and promotions, social networks and social media tools are especially useful in allowing you – inexpensively – to get closer to your target audience and increase awareness of your online shop. Social Media Optimisation (SMO) is the new strategy for success. In this series of articles, we will portray the most important opportunities for socially marketing your online shop. This first article focuses on weblogs.