Opposites attract. Design meets electronics this time in 5 x Shop. Can you recognise which ePages shop sells what at first glance? We conclude: Design loves it simple and elegant, electronics demonstrative and colourful. But form your own opinion.

Of course, natural beauty is always nice. But those who know lookinggoodtoday.com don’t have to be satisfied with just that. Shiny watches and ear rings stroke the ego just as much as trendy sunglasses and handbags. The product categories of the Dutch rental shop can be reached via the top navigation, the side navigation and via teaser graphics in the page middle. Large-format images of the articles impart a precise impression of the forms, colours and materials. In order to always be present for the customer, a hotline number is displayed directly below the top navigation. A unique feature: lookinggoodtoday.com also makes new products and special offers known directly via Twitter.

 
Finland is well known for its good taste. The best in Finnish design can also thus be purchased in numerous online shops. One of them is iittaalahomeshopping.com, a shop in exclusive simplicity with high-quality, zoomable images as well as photos of the leading designers. Customers can get to the products via the manufacturer in the top navigation as well as via the product types in the side navigation. "Keep it simple" isn’t just wishful thinking here: Anything distracting is simply left out.

 
What iittalahomeshopping.com is for glasses and dinnerware, designeeroaarnio.com is for furniture and room accessories. The shop of the Finnish designer Eero Aarnio is also kept unadorned and simple. An eye-catcher is not only the product video, which can be activated on the home page, but also the Intro, which Eero Aarnio uses in order to speak personally about the nature and artistic values of his design products. A press release to the Compasso d’Oro Award, which Eero received in 2008 provides for a positive impression of the online presence. The product images are high-resolution and can be enlarged greatly. Some are also available as slideshow. The position of the shopping basket is not entirely optimal: This is usually expected to be in the upper right not the bottom left.

 
Famitec.com supplies Spain with game consoles and accessories. Colourful but visually well structured, the online shop’s offering is enhanced by a prominently placed hotline number, detailed product descriptions and cross selling. To increase sales, price reductions (old prices are crossed-out; discount in percent) are offered and the products are marketed and sold via eBay. As payment methods, PayPal and credit cards (among others) are available to customers.
 

  
 
Online shoppers see it at first glance: The electronics store magshop24.com offers low prices and places value on customer satisfaction. The information about the shop’s claims are noticeably integrated into the top of the home page. Although colours, shapes and images simultaneously make a lot of visual impressions, the shop still appears rounded out, clean and clearly arranged. PayPal, sofortüberweisung.de and payment in advance are accepted as payment methods.