The ePages shop system provides you with a comprehensive newsletter tool that you can use to keep your customers up to date about your newest products, special sales and more. After you've considered the general framework of your newsletter, as described in the previous article, it's now time to create the newsletter campaign for your shop. Read More »
Published on August 20th, 2010 at 15:47 by Volker Schwarz
Newsletter – the perfect subject line
Newsletters have an opening rate of up to 40 percent. That makes them a cornerstone of every marketing mix. But before you send out your first newsletter, it's worth taking the time to consider the subject line and the sender e-mail address. Because with just a little optimisation, you can increase your opening rate even more.
Published on August 18th, 2010 at 10:42 by Volker Schwarz
Planning newsletter campaigns
Newsletters are an essential part of customer communication. They are simple to create and cost-effective to deliver. They allow you to let existing customers and interested parties know about the latest news, offers and changes in and around your shop. But in order for newsletter campaigns to also be successful, merchants should be sure to do the necessary planning up front. The ePages blog will show you what to keep in mind. Read More »
Published on June 3rd, 2010 at 17:42 by Volker Schwarz
Introduction to ePages 6/7 – Marketing
Boost your online shop’s sales. Your ePages shop system can help via numerous marketing methods. Use search engine optimisation, advertising in product portals or certification to attract customers. Measures which can promote sales include cross-selling, exemption limits or personalised coupons; use such measures to increase the average transaction per shopping basket. Read More »
Published on June 23rd, 2008 at 8:49 by Mario Rieß
More Newsletter Subscribers
Bring it to your customers’ attention that they can subscribe to your newsletter. After all, regularly addressing them via e-mail is undoubtedly one of your most effective marketing tools. Read More »
Published on June 6th, 2008 at 10:25 by Anja Römisch
Distribution of Newsletters
Newsletters are an excellent opportunity to notify your customers about new developments, create incentives and to make clear: “There is always something happening here”! Inform recipients of new products and services; send coupon codes; announce special offers – there are lots of reasons to utilize your newsletter as your shop’s or your website’s mouthpiece.