Categories are the most important aid for structuring an online shop. They ensure a hierarchical structure which arranges superior and subordinate elements in the hierarchy in a way that makes sense and is user-friendly. We have already provided you with tips for your navigation structure in the article "More structure in the product range". Today though, we want to give you several tips for structuring categories and categories pages.
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There are many reasons for a shop being able to become successful. The essential reasons from our point of view are: demand-driven product range with clear profile, informative product descriptions, simple navigation structure, good shop design, search engine optimisation, good customer service, nearness and trustworthiness, popular payment procedure and market presence. In the following, we present another five online shops based on ePages that are on the right track. We hope you’ll be inspired by them.
The favicon (short for favourite icon) works in online shops and websites like the label in the collar of a t-shirt: Once it is sewn in, it is instantly recognisable everywhere. The integration into ePages 6 shops and websites takes only seconds*.
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Sometimes the inspiration that makes an idea a reality is hard to find. If you are currently playing with the idea of giving your shop a slight makeover or are wrestling with its design, then let the online shops below be a source of inspiration and a feast for your eyes. From now on, we’d like to reawaken your creativity and inspire with 5 regularly occurring, beautiful examples of online shops all based on ePages. Read More »
In addition to pages for categories and products, you can also create editorial pages and integrate these into your online shop navigation. You can use these pages to integrate customer feedback, references, information about yourcompany or even job offers as you would using a classical website.
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