We just read an interesting article about how social media and e-mail traffic can increase conversions. The example is Delight.com, a successful live shopping portal from the USA. In an interview with stylecampaign.com, Lynda Keeler, Co Founder of Deslight.com, says the following: "E-mail and social media work like a tag team. My own experience is that I’ll send out a newsletter, carry on the conversation on Twitter, often via DM then end up back on email. This is mostly due to the frustration of only 140 characters and because e-mail feels more private." Furthermore she says: "The Social Media group has shown a 20% increase in conversion compared to other traffic drivers.” See the whole article on stylecampaign.com.
Published on November 27th, 2008 at 10:52 by David Edwards
12 Tips For Corporate Blogs
In the "Social Media Optimisation I – Corporate Blogs" entry, we have already done the heavy lifting for the utilisation of corporate blogs. A survey by the German Online-Marketing Blog found that corporate blogs are often not regarded as authentic or believable. From the reasons listed for this, we can derive 12 suggestions for making company blogs more successful. Read More »
Published on Juni 9th, 2008 at 10:53 by Anja Römisch
Social Media Optimisation: Social Bookmarks
Sharing knowledge, rating knowledge, making knowledge available yourself – this is the social Internet. Your online shop’s offering is also knowledge which needs to get into the heads of your customers. In our last article on social media optimisation, we already called your attention to corporate weblogs. In this article, we’ll examine social bookmarks.
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Published on Mai 27th, 2008 at 15:51 by Anja Römisch
Social Media Optimisation – Corporate Blogs
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The good old advertising sign has outlived its usefulness. As reported recently in paidContent.org, the use of conventional online advertising media such as banners and pop-ups is expected to decline significantly in coming years. You, too, should explore new ways of acquiring and retaining customers. In addition to newsletters, search engine optimisation and promotions, social networks and social media tools are especially useful in allowing you – inexpensively – to get closer to your target audience and increase awareness of your online shop. Social Media Optimisation (SMO) is the new strategy for success. In this series of articles, we will portray the most important opportunities for socially marketing your online shop. This first article focuses on weblogs.