The ePages back office is the switchboard for your complete marketing activities. Create a newsletter campaign, filter recipients and create individual coupon codes. Increase your profits by using cross-selling techniques and ensure more visitors by optimising your shop to Google's search engine requirements.
By sending out newsletters and coupons, you'll be making an important contribution to increasing the sales from your webshop and also retaining customers. With the ePages shop system, you can do this in no time.
The following can be defined for coupons:
- Absolute discount or by percentage
- Waiver of shipping fees
- Minimum order value
- Validity
- Number of coupons
- Single or collective coupon
The creation of the coupon code can be done either manually or automatically.
The creation and the mailing of the newsletter can be done completely in ePages without additional software. You have the choice here between individualised newsletters with individual coupon codes or a generalised mailing.
The ePages shop system offers you numerous options to motivate potential customers to by through the use of price advantages:
- Product rebates reduce the price for certain products or product groups.
- Aggregate rebates reduce the price of individual products when they are purchased together.
- Value rebates reduce the total price in the shopping basket when a certain minimum order value is exceeded.
- Shopping basket rebates ensure discounts on the total shopping basket value.
For all discount types, you can specify the specific customer groups that will profit from the discounts. This ensures that the discounts are targeted successfully.
The idea behind cross-selling is that additional products or products that go well with the selected product (e.g. wine glasses for wine) will be seen as an added value by the customer and will thus be put in the shopping basket at the same time. Once customers find the product(s) they are looking for, related products will then be displayed to to them. Here, you have the choice between manual and automatic cross-selling
Manual cross-selling can be set up in the following way:
- Accessories
- Related products
- Alternative offers
- References
You specify to which products related products will be shown.
With automatic cross-selling the purchasing behaviour of the customer is evaluated by the shop system. On this basis, products that were often purchased together will also be offered together in the shop.
In order to make products available to a wider public and to be able to use the strengths of product review, they can be offered on product and price comparison portals directly from the shop.
The ePages shop system offers you the integration to the following platforms:
- ebay
- Ciao
- Google Base
- Guenstiger.de
- Kelkoo
- Pangora
- Preissuchmaschine
- Shopping.com
As shop operator, you can sell products on product and price comparison portals both nationally and internationally. So that you do not have to constantly monitor publications, intervals can be specified in which the publication is automatically renewed.
The success of the products in the individual portals is be measured via etracker campaigns or Google Analytics. You can read more under Web Monitoring.
The "Product comparison" function allows your customers to compare any of your shop's products with each other. Give them the feeling that they can filter out the best products themselves in a simple way. The products are contrasted in a table with all visible attributes. The customer can select products from this table and place them in the shopping basket or save them to a wish list.
Bundling products and thus making them cheaper than purchasing them individually animates customers to purchase more products at the same time. With the ePages webshop software, you can create "Product Bundles" in just a few simple mouse clicks.
Trust in e-commerce is a central selling factor. The profits of your shop can be verifiably increased by a multiple through the right seal of approval.
A precertification through Trusted Shops, SafeBuy (UK only) and Confianza Online (Spain only) is already included as standard in the ePages shop system. If the application for a seal of approval is successful, the logo of the respective provider will appear in the shop.
ePages prepares your online presence so that the SEO complexity (SEO = search engine optimisation, including Google) is as simple as possible in the shop and on the website.
What the ePages shop system does:
- Short URLs (normally max. one parameter)
- Automatic creation of a sitemap.XML file
- Automatic creation of title tags (are filled with product and shop names)
- Automatic creation of a meta description
- Field for keywords in the product descriptions
- Automatic transfer of the product name into the first-level header (<h1>)
- Automatic transfer of the product name into the Alt attribute of product images
- Representation of images as links
The ePages shop system automatically generates a file with the name "sitemap.xml". The project http://www.sitemaps.org is supported by the sponsors Google, Yahoo and Microsoft, in other words, the leading operators of search engines on the Internet. The existence of such a structured overview of a shop facilitates the analysis by search engines and provides, for example, information about the up-to-dateness and priority of individual pages.
