Communicate with your customers on a personal level. The Web 2.0 features of your ePages shop system make it possible. Quickly and easily open a forum, create a business blog or allow product reviews - your customers will thank you with higher conversion rates.
By using a business blog, a forum or a guestbook, you are showing your customers that your are open and present thus strengthening the customer relationship (i.e. customer retention) The corresponding modules can be integrated into the website from the shop system and do not need to be linked via external blog or forum software. Content of the integrated business blog as well as the forum are automatically made available as RSS feed.
Customers prefer to purchase products that other customers have reviewed positively. To enable this in the ePages shop system, you can activate the "Product review" and "Product recommendation"/"Tell-a-friend" function.
You decide yourself whether this function can be used equally by all customers or only by registered customers. When reviews are written by customers, you can specify whether they will be visible immediately in the shop or whether they must first be approved by you.
You can utilize the opinion of satisfied customers on price comparison and product portals as well as by eBay. ePages has link-ups to Ciao, guenstiger.de, preissuchmaschine.de, shopping.com, Google Base and other platforms as well.
Don't make your customers have to search for your contact information. Offer them an automated link to a contact form on every individual product page.
Search engines and customers love content that's up-to-date. That's why you can embed RSS feeds with appropriate external content into your shop. Here you have the option of using already specified feeds (such as Spiegel Online, heise.de) or creating your own.
As participant in the free Amazon partner program, you as shop operator, have the option with the RSS feed function of bringing Amazon products into your shop and earning a commission on their sale.
Gedgets are small programs that can be integrated into websites and shops in addition to the shop's actual content. Increase the entertainment value for your customers and increase the length of time they spend in your shop. With the ePages shop system, you have access to a large number of predefined gadgets.
The Wikipedia gadget for instance facilitates looking up terms that are marked in the shop or website directly at the online encyclopedia. You can thus immediately illustrate particular material types, for example, in a very elegant way.
The YouTube gadget allows you to quickly and easily integrate your own product videos in your shop.
