"Bargain Crazy's range of products is constantly changing. One sales event replaces the next. With the relaunch of www.bargaincrazy.com, we wanted to allow for this", explains Robert Drury, Senior Project Manager at big:interactive the reasons for the update of the website. "Design flexibility and product presentation were at the top of the list for the revision of the website. With the new online presence, Bargain Crazy employees can now quickly and easily change and adapt the look & feel of the website to the current promotional campaign." Be it a Christmas or Easter sale, ePages's flexible templates allow the website and products to always appear in the right light. One sales tool that is often utilised: On average the visual look of the online presence changes once per week.

For supporting promotional and sales events, Bargain Crazy employees can manually pull individual products from the standard categorisation and display them as sales items. These are prominently displayed in the shop thus enabling the shop to reach an average of 200,000 unique visitors per month. The ample use of individual product photos also helps to motivate customers to make purchases. The integration of FactFinder search technology into the online shop accurately guides the visitor through the rich product offering.
During the course of the relaunch, big:interactive also updated the shop system from ePages version 5 to ePages version 6 for Bargain Crazy, during which they also received support from ePages consulting service who took over the subsequent data import of some 1,000 products. This allowed big:interactive to concentrate fully on the shop's new design, the implementation of the required design features and the link-up to Bargain Crazy's own ERP system.